A genius fundraiser and a great marketing tool.

I just found out about Own a Colour and I was pleasantly suprised with what I found!

A colour chart, with celebrity faces intertwined, that allows you to buy a colour for just £1.00 in aid of the charity Unicef.

Unicef is the world's leading organisation protecting the rights of children and young people. 

Unicef have mentioned 'computers, smart phones and tablets can display 16.7 million colours'. When you select a colour on the chart, the 'trending' then gives you more option, around that particular colour.

A small act like this is quite fun for individuals to choose their colour and 'own a colour'. With a choice of 16.7 million colours, each colour can combine together, which in effect will raise and contribute a large donation to Unicef.

Unicef have done brilliantly in coming up with such a genius, unique idea that is so simple yet so effective. 

Having Dulux as their partner in this scheme works really well, especially when Dulux's mission is 'adding colour to people's lives'. I do not think any other brand slogan could be more accurately applied to this own a colour. It is likely that contributors will think of Dulux after buying their colour.

Own a Colour is just fantastic! I will of course be buying a shade of pink and I will be virally marketing the concept to all my friends and family.

What shade of colour are you going to own?