Have you seen this around?
Well this is our future...
A QR code looks like a barcode and the purpose of one is to enable fast readability for smart phones. It was first created by Toyota in 1994 to track vehicles during manufacturing process, but since then the modernized technology has had frequent use from organizations across the world. We can now see QR codes in magazines, billboards, web pages or even someones t-shirt. Once your smart phone scans a QR code you are directed to the URL where you can get more information on that business.
This is what WE as today's consumer want. We want immediate access to what is relevant. For example, if we see a QR code advertising Topshop's finest new Christmas jumper we can get our phone out, scan the QR code, and be connected with further information. The future of retail is going digital and now retailers have the ability to move all their consumers online, engage them, and see a wider range of products.
If you disagree that QR codes are our future, then take a look at these retailers innovative ways of QR technology:
LEGO
TESCOS
Yes, perhaps QR codes are ugly and have been critized for their appearance, but fortunately QR codes can be designed in extraordinary ways. They can now be seen as a central artwork for markeeters.
They are certainly the newest most modern form of marketing with the ability to link the analogue world with the digital one. If Japan love them then can the UK and Europe be far behind? Is it possible to invent something even faster than QR codes?
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