Pepsi Pulse, a social media interactive board on www.pepsi.com, went live yesterday morning for Pepsi's new global campaign "Live for now".
The ambitious new social platform 'Pulse' is a real time board that aims to pull pictures, tweets and news items from filtered sources. The stream will come from the '#NOW' and '#LIVEFORNOW' hashtags, to update the board with 'now' moments based on social popularity. If it's now its on pulse!
As a result of this Pepsi; a brand who has often associated themselves with live music and events, will attract and advertise their website through messaging, which in effect will direct traffic to their site. Pepsi Pulse aims to be a major player in conversations relating to music and entertainment.
“Pepsi Pulse is a cheat sheet for pop culture,” Shiv Singh, global head of digital for PepsiCo Beverages, told Mashable.
Consumers can find pop culture news on Pepsi pulse- but will the digital platform
continuously engage and encourage repeat visits to www.pepsi.com?
Pepsi is among a multitude of companies buying into social media's ability to strengthen their brands. They have even got endorsement deals with Nicki Minaj who can potentially influence her 10 million followers when she tweets something about music #NOW.
Will you be tweeting pop culture news #NOW on Twitter?
Nicki Minaj's song 'Moment for life' will be included in the campaign's first commercial on 7th May.
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