The nation has now recovered from the great British showcase
across the country as many of us hung union Jack buntings, prepared for street
parties, and spent a fortune on celebrations in preparation for the Queen’s
Jubilee. I think we all owe a huge thank you to the Queen for giving us a
wonderfully patriotic four days off work (and being our Queen for sixty years
of course!)
But what about the unfortunate Brits who didn’t get given
the time off to enjoy the different events that took place? Whilst I was
relaxing watching the Jubilee boat race, retailers were still attracting
shoppers, which made me think about the turnover in the run up to the Jubilee since
high street brands everywhere converted shop windows and consumers were
inundated with red, white, and blue marketing.
The quirky marketing campaigns on TV (like the M&S ‘Summer to remember’ advert), social media photo uploads, in store decorations and product branding, excited us and as consumers it reminded us about the important upcoming Jubilee.
London’s Oxford
Street is the greatest retail environment within
the UK and is
said to have kick-started the West end celebrations with 147 flags and over 2
million shoppers.
Amongst fashion retailers, food retailers were all very
keen on being Jubilee focused too- especially Sainsbury’s whereby Piccadilly
circus was transformed into a ballroom.
The quirky marketing campaigns on TV (like the M&S ‘Summer to remember’ advert), social media photo uploads, in store decorations and product branding, excited us and as consumers it reminded us about the important upcoming Jubilee.
The Jubilee gave
us fortunate employees time off, and the opportunity to be proud of being
English, but it also enabled retailers to have a record trading boost. We could not help but spend!
Did you see any excellent examples of Jubilee marketing? What did you buy throughout the celebrations?
I would love to hear your comments...
No comments:
Post a Comment