Kitkat's ' £6m 'choose a chunky champion' campaign...

I was really impressed with Kitkat's latest TV advertisement which promotes the 'choose a chunky' campaign.

Kitkat have created 4 new LIMITED EDITION flavours and are asking consumers to vote their favourite flavour to stay permanantly. This is such a tactful campaign in encouraging existing customers to purchase all flavours before they vote, and it offers the opportunity to attract additional customers.

What the Kitkat brand have done here is engage consumers via TV advertisement and accustomed them to have their say via social media, therefore it is directing consumers to their Facebook page, which in effect is likely to cause more 'likes' and more interaction with the other Facebook posts.

Graham Walker, Nestlé UK Trade Communications Manager, said:

“With consumers increasingly looking to have their say in the future of their favourite brands, the Kit Kat Choose a Chunky Champion event is well timed."

The voting will close and the new chunky edition will be collated on the 24th February! Get Voting: http://www.facebook.com/kitkatuk

What do you think about the campaign? Is crowdsourcing the future for brands?

When hashtags go wrong!

The #McFail

McDonalds recently launched their Twitter hashtag campaign ‘#Meetthefarmers’ in the hope to promote the company’s fresh produce and meat. The fast food chain took the campaign to a wider consumer market with the hashtag ‘#McDstories’. Unfortunately for Mcdonalds tweetsville soon hijacked their original tweet and re-branded ‘#McDstories’ with their less favourable experiences.

  

McDonalds hashtag is a brilliant example on the bad effect social media can have on a brand if they are not carefully planned. ‘#McDstories’ lost control within one hour, which suggests McDonalds did not consider that they are a company that strongly divides opinion and not everyone likes their food. It is not about their brand- but their consumers.


This is #Nuts!

The same can be said about the Mars owned chocolate bar Snickers, who yesterday sponsored the hashtag ‘#hungry’ for the reason they want to highlight ‘Your not you when your hungry’. But how well did this hashtag trend on Twitter?

When Snickers hijacked Katie Price’s Twitter account it had her 1.5 million followers wondering if she had been hacked! With recent issues in the NOTW (See here) about phone hacking this PR stunt could have gone terribly wrong. Luckily for Snickers they did not generate negative tweets about their brand. 

It just goes to show that when a brand sponsors a hashtag they cannot be controlled, and it can quickly turn into a PR disaster.

What are your thoughts on #hungry and #McDstories? PR fail or success?

The WIKIPEDIA BLACKOUT!!!

Everyone trying to access the online encyclopedia WIKIPEDIA will see this message today:

 "Imagine a world without free knowledge.'

The 24 hour blackout has been done in protest against US legislation laws SOPA, which stands for 'Stop Online Piracy Act' and PIPA 'Protect IP act' in the aim to stop online piracy. It is believed that this blackout will open the door to internet censorship, and prevent future misinterpretations online.

Usually we visit Wikipedia for facts, but this online publicity stunt, instead gives us fears not facts. SOPA and PIPA may be aiming for users to look elsewhere for information, but this is going to cause negative consequences for the speed, stability and security of the internet.

Although Wikipedia have only taken the English- language content offline, and the encyclopedia is still available on smart phones and mobile devices, which makes me think the 24 hour blackout is a way to generate awareness not to prevent damage to the website and limit peoples access to online information.

In my opinion a more powerful protest would have been to close the URL without any acknowledgment and justification. However instead we are all aware that Wikipedia is 'dark for a day'... which is not a drastic movement and it is not a frightening precedent.

Please contribute to charity's!

Casually having a flick through the local newspaper...violence, crime and more crime...until  'Wrapping is big success'- certainly a story that warmed my heart!

In the run up to Christmas, Centre:MK provided a gift wrapping service, located just outside Debenham's in Midsummer Place.

 'MKnews' suggests it was a voluntary service aimed to raise money for 'Advantage Africa'. An organisation that helps people affected by AIDS in Kenya and Uganda.

 £7100.00 was raised!! 


Since 1981- 25 million have died from AIDS.


Before you pay too much attention to mainstream media, in the controversial truth, and you start to think you don't want to contribute to charities think otherwise!!!

Third world countries have lack of health care and have a higher chance of death.

We are now approaching a modernized social economic future, that we are able to provide people with health care, during AID pandemics.

Please contribute to the next charity you see and provide the less fortunate with the best care possible.

If you are interested in being a volunteer for next year's voluntary gift wrapping service please contact jackiegiftwrap@btinternet.com. Alternatively take a look at http://www.volunteermk.org.uk/

Why should you utilize social media for real life marketing??

I previously blogged 'does Gemma like this' where I shared my views about liking a brand on Facebook. I was not convinced that liking a particular brand would help generate sales for that brand, however after research on the brand 'Heineken', my view slightly changed...

Heineken have over 2 million likes. They have successfully demonstrated the importance of building an online community, and how it benefits the brand by engaging and interacting with their fans.

Once Heineken achieved 1 million likes they carried out what I call 'real life' marketing by sending 'Heineken huggers' around Amsterdam to hug strangers!

Seems ob surd right? But imagine if this was you... you are encountering a real life experience with someone in a Heineken t-shirt that you can only relate to the Heineken brand in a positive manner.

Well a similar thing happened with Ikea....

100,000 people liked the 'Have a sleepover in Ikea' page, so Ikea decided to  grant 100 lucky winners their wish. Ikea hosted a sleepover at its Essex store giving customers a once in a lifetime opportunity! Again imagine if this was you... 

Guests were welcomed by 'The only way is Essex' celebrity; Sam Faiers, and given a goody bag containing eye masks, snacks, towels and slippers. A sleep expert was also on hand to give advice on how to test a mattress- All of which help promote the products and services of Ikea.

 <Click here to watch the footage>

This real life marketing proves that Ikea was listening to what their customers want. As a business in the 21st century Ikea are privileged to have a platform like social media, in order to interact with consumers, and improve their marketing strategies. 

Absolutely Fantastic Ikea! Get Liking for the next PR event...