Kitkat have created 4 new LIMITED EDITION flavours and are asking consumers to vote their favourite flavour to stay permanantly. This is such a tactful campaign in encouraging existing customers to purchase all flavours before they vote, and it offers the opportunity to attract additional customers.
What the Kitkat brand have done here is engage consumers via TV advertisement and accustomed them to have their say via social media, therefore it is directing consumers to their Facebook page, which in effect is likely to cause more 'likes' and more interaction with the other Facebook posts.
Graham Walker, Nestlé UK Trade Communications Manager, said:
“With consumers increasingly looking to have their say in the future of their favourite brands, the Kit Kat Choose a Chunky Champion event is well timed."
The voting will close and the new chunky edition will be collated on the 24th February! Get Voting: http://www.facebook.com/kitkatuk
Literally love this campaign and I was thinking about writing a similar blog! Go you Gem, great minds think alike ;)
ReplyDeleteI think this campaign is great. Reminds me a little about ones done by walkers crisp and brothers cider... but those are more tailored around flavours created by other people.
I love interactive campaigns like this as it gets people to feel involved in the decision making process but also allows the client to gain feedback easily and quickly!
VOTE WHITE CHOCOLATE! ITS THE BEST!
The campaign cost £6m- so the word is spreading online and offline very quickly. The integration with Facebook got me straight on the page, liking and voting. I have even subscribed to the Youtube channel! Definitely successful.
ReplyDeleteI can't believe Peanut Butter is ranking #1!! Have you voted? We need White chocolate Claire!