Why should you utilize social media for real life marketing??

I previously blogged 'does Gemma like this' where I shared my views about liking a brand on Facebook. I was not convinced that liking a particular brand would help generate sales for that brand, however after research on the brand 'Heineken', my view slightly changed...

Heineken have over 2 million likes. They have successfully demonstrated the importance of building an online community, and how it benefits the brand by engaging and interacting with their fans.

Once Heineken achieved 1 million likes they carried out what I call 'real life' marketing by sending 'Heineken huggers' around Amsterdam to hug strangers!

Seems ob surd right? But imagine if this was you... you are encountering a real life experience with someone in a Heineken t-shirt that you can only relate to the Heineken brand in a positive manner.

Well a similar thing happened with Ikea....

100,000 people liked the 'Have a sleepover in Ikea' page, so Ikea decided to  grant 100 lucky winners their wish. Ikea hosted a sleepover at its Essex store giving customers a once in a lifetime opportunity! Again imagine if this was you... 

Guests were welcomed by 'The only way is Essex' celebrity; Sam Faiers, and given a goody bag containing eye masks, snacks, towels and slippers. A sleep expert was also on hand to give advice on how to test a mattress- All of which help promote the products and services of Ikea.

 <Click here to watch the footage>

This real life marketing proves that Ikea was listening to what their customers want. As a business in the 21st century Ikea are privileged to have a platform like social media, in order to interact with consumers, and improve their marketing strategies. 

Absolutely Fantastic Ikea! Get Liking for the next PR event...