Usually I go out on Friday night’s, let my hair down and catch up with good friends. This Friday I decided to continue working, stay in and watch some T.V. Shamefully I had forgotten it was red nose day, but when I tuned into BBC I was reminded with ‘red nose day on red button’. I decided to do my uni work with the programme on in the background- especially as my attention span isn’t the greatest when it comes to watching T.V anyway! But there it was a programme with coverage of the live events that had taken place to raise money for poor and vulnerable people across UK and Africa. I couldn’t help but think why have I never donated money? I started to watch the show carefully where I was surprised to see the whole country coming together to make a difference. I then started to think of all the ways people were trying to raise money, and then it dawned on me- T.K.maxx had window advertisements for red nose day t-shirts the other day when I was in town. I was only passing but I thought it was a great idea to make money and get recognition for their brand…I continued to watch when host- Davina Mccoll slowed the atmosphere right down to tell us of an amazing comic relief corporate partner.
To my surprise it was T.K.Maxx! I didn’t know this but T.K.Maxx have supported red nose day since 2004. I decided to look through their website www.tkmaxx.com where they stated: ‘We conduct our business with integrity’. As I read on, it come to my attention T.K.Maxx participate in several charity schemes and take a responsible and ethical approach to the way they do business. This was evident on Friday 18th March where T.K.Maxx raised over £300,000,000 from their 100% fairtrade cotton red nose day tshirts, what an achievement! I have always enjoyed shopping at T.K.Maxx but now I feel like I want to spend my money in there more.
The tkmaxxblog suggests the store wanted to do ‘something funny for money’ which is why iconic British fashion designer Vivienne Westwood teamed up with T.K.Maxx and designed t-shirts that represented humour and historical imagery. The campaign has been greatly successful and has even been seen on many celebrities including; Sienna Miller/ Helena Christensen/ Ant & Dec/ Sophie Dahl and Bryan Adams. I am amazed by T.K.Maxx for not just participating in the raising money for charity but for going to great depth in doing so, and getting thousands of people to buy a t.shirt.
