Great product marketing from Starbucks today!
Go and introduce yourself on Wednesday 14th March and they will introduce you to the new standard of Latte absolutely FREE!
The power of this promotional freebie gives Starbucks creditability in customer relationship management. We as consumers get excited with freebies and we feel exclusive and special that we are likely to become loyal customers down the line. We could become obligated to pay Starbucks back.
Although free Latte's are costing Starbucks- it is actually saving them millions that might otherwise be spent on less-effective marketing and advertising schemes.
As mentioned in the video: 'Everything is becoming impersonal nowadays. We have become usernames, reference numbers and IP addresses.'
Go get your Free Latte!
