So grab a make-up wipe, join the craze and nominate your friends because the #Breastcancerawareness campaign is working and here is why...
The purpose of any campaign is to achieve a goal and raise brand awareness. Without awareness on a topic how can we react to the cause?
If the selfies had not gone viral would you have thought about breast cancer today? The answer is probably not.
So the debate that the #nomakeupselfie has caused from being 'pointless' is beyond me, when just a couple of months ago the nation was participating in Dry-anuary. Another campaign that generates awareness on the organization 'Alcohol concern', which encourages us to stay off the booze throughout January in aid of the #Dryathon. We could debate that this campaign is also 'pointless' as it is not necessarily a fundraising exercise, it can just be for health whilst promoting 'Alcohol concern'.
Lets look at another campaign, #Movember. How many guys participate in this trend and grow a moustache? Do all of them donate to Prostate Cancer?
In an ideal world every brand, charity or organization that raised awareness would like a sale, a donation or end result but promoting the name comes first in any instance. Without awareness on who they are, how are they going to benefit?
It's easy for us to think a campaign targeted to women, to check their breasts would be more compelling, but the question is would it be trending and would it make BBC news? Now that #BreastCancer has our attention, it will be easier for them to get any message out. Especially as their social media following has increased since the selfie craze.
I think the campaign is a great idea and it's nice to see so many women participating (even if some have utilised Instagram for a 'natural' tint!).
Although, Cancer Research UK states they have no idea where the campaign from, few charities have jumped on board and you can text 'Beat it' to 70099 to donate.
One charity claims they have received unprecedented levels of donations since the trend, helping them raise over £15,000! Read more here
5 reasons why brand awareness is crucial:
- Brand awareness is the process of building the brand and informs customers about the business
- Allows customers to recognize and remember the brand & logo
- Ad strategies result in increased sales and repeat business
- People like to give money to brands they trust
- Creates a long term position in the marketplace
