I was pleasantly surprised to see Professor Green urging us
to ‘stop listening to his music’ today, but then I realised it was another
great stunt by M&C Saatchi, to highlight National Rail’s new safety campaign.
History has proven railways are problematic and dangerous, even
more so now with youngsters listening to music at level-crossings, that who else would have made this campaign as influential as Professor Green!
It is thought that two youths have already
died this year and in the past five years railway staff
has reported 19 incidents. This '#LoseYourHeadphones' campaign for social media sites YouTube, Twitter and Spotify is to make
youths realise the importance of removing their headphones.
In my opinion, safety campaigns are often ineffective and
ignored, however this one is definitely going to work with the enforcement of Professor
Green. The music artist has over 100,000 followers on Twitter and is very credible to a youth which is likely to influence their behaviour.
This campaign is designed to create positive perceptions
among influencers and National rail is also going to gain exposure and get
attention from Professor Green.
