FREE popcorn!

It is not often you get a flyer initiating FREE popcorn, so once I heard about it, I quickly paced over to the stand which surprisingly was a black tent with arrows saying 'this way'.

As soon as I got in the tent there was an Australian lady with 2 pots of popcorn. She asked me to choose one pot, in which I did and found it was empty! The lady asked me to think about poverty and how children must feel when they have no food. This definitely made me analyze what just happened.

 

I was given a stamp and a wrist band, which made me think about it for the rest of the day. I also told my friends and got the attention from locals when they asked why I have a stamp.  

This campaign was from World Vision in the fight to end world poverty, in association with Cineworld and MK Xscape.

Marketers are looking for the best price related promotions and as a consumer we look to buy products on offer and although this was a short term gain, I still wanted free popcorn! 

It was very creative of World Vision and I'll be thinking of a similar way to entice passers by and give them something to think about...