5 of the best World Cup 2014 Marketing Campaigns

1.       Tresor Paris

Fashion and Jewellery brand Tresor Paris created a new campaign to mark the launch of their new watches. The campaign demonstrated the watches through a football freestyle video to link in with the World cup. The background music was The Games ‘Gentleman’s affair’ featuring Ne-Yo.

This video has been emailed to the database and shared via Facebook, Twitter and YouTube to essentially target new customers who wish to purchase the watches.

2.       Volkswagen

Automotive retailer Volkswagen created a new campaign to promote its Golf GTI.  The campaign demonstrated the car on a football pitch having just scored a goal with ‘goooooooooooooooooolf’ GTI as the audio and on screen text.

The video was shown on ESPN.com and Univision.com when a goal is scored throughout the World cup.  To coincide with the teams that are playing, the golf colours will change depending on what country has scored a goal.

Watch advert here

3.       Budweiser

The long-standing beer sponsor of the World Cup, Budweiser revealed the ‘Rise as one’ global creative campaign, designed to inspire football fans worldwide to celebrate.

The limited edition packaging will be introduced in 40 countries simultaneously as well as tailor-made exclusives sold in retailers.

The packaging also includes on pack consumer promotion giving consumers the chance to go to Brazil’s world cup game in 2014 and other methods such as scan to win.

4.       Gillette

‘The best a man can get’ brand created a special Yellow and green coloured razor to associate with Brazil for the world cup.

5.       Havainas

Brazilian flip flop brand have designed limited edition flip flops in the colour of participating flip flops with a bag and key ring.

So, what can we learn from these marketing campaigns?

It’s about creating moments that touch your customers and being emotive in your approach to punch through the noise and disrupt your customers. Get their attention.

During this specific worldwide event, it is about holding onto your customer base and giving them what they want.

• Use psychology.
•  Make relationships.
• Maintain focus.
• Grow geometrically.